![]() If you're doing hyper-local targeting, it means your customer's location is the most important demographic. If you're looking for the best routes in the 5 closest zip codes near you, I'll breakdown the best way to do this in the hyper local targeting section. Surprisingly, the EDDM tool is the best tool out there if you're targeting local zip codes. Write them down, and skip ahead to the end of this post on how to send postcards to them. And the data about them is limited to just the routes your friendly postal carrier walks, runs, or donkeys. ![]() she may still make that face.Here's what you'll find.Īll of those weird C numbers are carrier routes. As cheesy as this graphic is, there's a TON of power in this tool and if binocular woman knew it. If your product is useful for anyone in the US, here's the way to find which zip codes match your ideal customers and then how to further filter that into just the best carrier routes within those zip codes.The first step is to head over to ZipWho. EDDM Targeting in the USA, Demographics First We couldn't find a great single tool to do all of this (we're working on it), but this post should help you navigate several tools to do this right. This post is useful for both software brands who are targeting firstby demographics and also small businesses who are targeting by location first, them demographics. If you're targeting nationwide (which the linked-postdoesn't cover), we'll give you some steps below on how to send your campaign. ![]() If you live in the cityyou're targeting, here's the process of how to send via EDDM. This post will deal with targeting across all of the United States andcity targeting, both with summary demographics of the zip code and carrier routes. It's not super precise, but you can mitigate that by targeting just the zip codes and routes that make the most sense for your product. EDDM, also known as USPS Every Door Direct Mail, is a really inexpensive way to target customers for your direct mail marketing campaign.
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